Chongqing Jihua Park(CQ JH), is invested by Jihua Group Co.,Ltd.(listed company on the Shanghai Stock), a subsidiary company of Xinxing Cathay International Group which is a large state-owned enterprise focused on asset management, capital operation and production management, top-500 Asian brands, top 50 in China. CQ JH was registered on April 2014 with a capital of USD 707,670 and launched formally in Liangjiang New Area. Combining with shopping village, tourism, globe &conference center and boutique hotel, CQ JH Park is a theme center of experiential leisure. Estimated total investment reached to USD 723 million. Floor area:629,000㎡,estimated total construction space: 480,000㎡. Sports & Entertainment Hub is consistent with the RIDE sensation and emotion which is the common denominator of almost all the new generation’s favorite sports: indoor ski, indoor skydiving, indoor surfing, indoor climbing etc, and hundreds of world top brand headquarters direct stores will be set up to improve the urban functions of Liangjiang New Area, promote the integration of production development of secondary and tertiary industries.
From the beginning, the project upholds the concept of "strong and strong alliance", select operation management, construction and planning teams, optimize resource linkage, and build a "destination center" with high quality. As the leader of retail real estate, Italian company, our cooperative company of operation management, has world-class vision and experience. As the cooperative of construction, only Italian enterprise among the top 100 enterprises in the world, Italian company is good at overall design, always paying attention to people's central position in the process of architectural design, and the same as people-oriented with JH concept. The planning and cooperation organizations have many outstanding figures in the field of brand promotion, and have successfully created many innovative and excellent brand cases in France and Canada. These elite teams from China, Italy, the United Kingdom, the United States and France gather here to share the core concepts of JH Destination Center ----- getting rid of, exciting, elegant and trusting: getting rid of the troubles of daily life, enjoying sports exciting, experiencing fashion shopping and elegant life, trusting JH brand and refined service.
With its comprehensive format combination, forward-looking architectural planning and all-round architectural functions, the project brings together the main functions of the city in order to form a city shopping, sports, leisure and entertainment circle, consist of rich spatial forms and distinctive features, thus creating a new functional center of Chongqing and a city name card worthy of Chongqing's name.